Casual Billionaires CEO and Creative Director, UK John Nwachukwu has teamed up with UK-based Creative Director Victor Kwesi to unveil their Spring/Summer menswear collection, REBIRTH. This five-look journey through trauma, healing, and spiritual awakening is told entirely through clothing.
Healing Wounds with Style
Gone are the days when fashion was only skin-deep. With REBIRTH, Casual Billionaires steps into the deeper conversation about mental health, emotional vulnerability, and the masculine journey of transformation. Each look is more than a fit — it’s a ritual. A quiet rebellion against cultural silence around emotional pain. The collection uses plant symbolism, natural fabrics, and soft, earthy color palettes to echo internal rebirth: from silence to self-acceptance, from numbness to wholeness.
Tailoring Meets Therapy
Crafted in breathable, anxiety-friendly linen, each look in REBIRTH mirrors a psychological phase of healing:
• Look One — “Buried Seed”: A minimal look symbolizing emotional shutdown — a beginning unseen, but full of latent power. The palette features soil brown and faded stone.
• Look Two — “Rooted Stillness”: This look represents internal stability and reconnecting with self. The palette includes sage green and ash grey.
• Look Three — “Bloom Theory”: A soft, joyful ensemble celebrating vulnerability as masculine beauty — unapologetically expressive. The palette features sun yellow, blush, and cream.
• Look Four — “Wilted Radiance”: Bold yet fragile — this look honors the sacred chaos of shedding old skin and starting over. The palette includes burnt orange, deep olive, and ivory.
• Look Five — “Perennial Spirit”: Regal and ethereal, this final look symbolizes the completion of inner work — emotional freedom and divine peace. The palette features lavender, off-white, and hints of gold.
A Collaboration Rooted in Meaning
This collection is the debut collaboration between Casual Billionaires and Victor Kwesi. “We wanted to make clothes that feel like healing — not just look good, but carry meaning,” says Victor Kwesi. “This is therapy you can wear.”
Menswear for the Mindful Man
Targeted at self-aware men, REBIRTH redefines African menswear with intentional design, mental health awareness, and emotional storytelling. With every stitch, REBIRTH invites men to reclaim softness, step into vulnerability, and bloom — again and again.
